How Merchandise Designers Use Color to Drive Sales
Merchandising is rarely a strategic exercise of color. But there’s a good reason for that: color plays such a fundamental…
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The Psychology of Shelf Design: How Shoppers Make Split-Second Decisions
Most shopping choices happen faster than most people realize. On the shelves, people don’t meticulously examine all the options; instead,…
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How to Make Good Shelf Layouts: Building The Layout System
Shelves are decision arenas. Customers look for, compare, and buy products on these shelves. If we do not understand this…
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How Merchandising Affects Customer Purchase Decisions
A common assumption is that our purchasing decisions are influenced by cost, preference, or need. However, the presentation of products…
